“It’s easy to build a customer base but the trick is in growing it.” Building a list of potential customers is actually quite simple when starting your own information publishing business. When your list of potential customers has reached a decent size, it does become harder to grow that list, but by that time you should be making plenty of profit to be able to spend a little more time on it.
At the moment we’re only concerned with getting your list going… building your customer list up from scratch.
A quick story… A few years back, information publishing expert, Michael Masterson started emailing his colleagues. He’d write about how his present business was running and what he thought he could do to improve it. People enjoyed reading the email and hearing Michael’s thoughts. Colleagues started listening to his suggestions and began to follow his advice. After a while it became clear that these emails were useful beyond his own business and that other businesses and budding entrepreneurs would be interested in receiving his advice. Michael turned his email into what we now call an e-letter… and bang! Michael’s e-letter is now one of the biggest e-letters in the United States. It has some of the best entrepreneurs in the world contributing to it, has an enormous readership and is highly thought of in the information publishing business. And just think about the money it generates. And all that from an email Michael sent to his colleagues!
So, the simplest way to build a customer base is with an e-letter. I will discuss how to start an e-letter in another article, but your first thought is probably…
What am I supposed to talk about in an e-letter? This is important: talk about what you know and you can’t go far wrong.