Can you really become a millionaire by producing these products or are these claims marketing hype or gimmicks?
Whilst it is true that a few people have made millions in the information publishing business, I don’t think that everybody can become a millionaire.
You may have heard of companies such as Streetwise Publications and they are living proof that it is possible to make a lot of money in information publishing. However, the majority of people have made nothing and these may have spent a lot of money attending seminars, buying eBooks, manuals and DVDs but at the end of it all they have nothing to show for it.
When you first start out in information publishing, it is very easy to end up subscribing to several newsletters and e-zines in the quest for information. If you are starting your business and are in this position, it becomes a distraction when you are faced with too many offers. You become susceptible to information overload, but you never take action.
When I first started in this business I bought a couple of books in the hope that I would make money, and read various free newsletters so my initial investment was actually quite low. The problem is that there is always something else to learn and you think that you need to know everything before you start. This leads to frustration – you are spending all this time learning, not earning! You may not realise that you need to act upon the information! Stop worrying about how to make money! Create a product and see if it sells – you can tweak it later but you MUST take action.
I nearly gave up, but realised that to do so would be a lost opportunity. I started to think and do things differently. I realised that this business was simple. It wouldn’t even cost much to set up.
When you start, do not spend your valuable cash attending seminars or buying lots of manuals or books. All you have to do is to follow a simple plan and avoid the following mistakes the information publishing millionaires avoid at all costs.
- Do not try to sell your products to everybody. Would you offer a lawn mower to somebody who lives in a tower block? When you want to buy a car, would you search for it in a gardening magazine? This is the number one mistake most inexperienced information publishers will make. They invest their money first in the products before they try to find their niche market. The idea here is to offer your products to only those who want it.
- Most publishers don’t put enough effort into preparing their sales copy or squeeze pages. You can have the best product in the world but without the right marketing or sales message, you WILL NOT make money.
- I find it amazing when I search the internet or read direct mail letters to find many marketers offering the same resell products with the same sales messages or letters. They have no unique selling proposition (USP). Look at it this way, would all the car dealers in your area offer the same price, discount and guarantees on their cars? If you are going to use PLR (private label rights) articles revamp them and make them uniquely yours – this small investment in your time can potentially reap huge rewards.
Now that you are aware of these mistakes, please try to avoid them. You may not become a millionaire, but at least you’ll be able to make a good deal of money and be financially secure.