This is important: as stated in my previous post, start by writing about what you know. Michael Masterson wrote his e-letter talking about his business experience. Fitness and combat expert Matt Furey wrote an e-letter talking about fitness and combat. They were both experts in their chosen subjects.
If you talk about what you know, you won’t go far wrong. The next question you are probably asking yourself is, will anybody be interested. The answer is – YES! There WILL ALWAYS be people out there who are interested in the same things you are. No matter how obscure your niche, there’ll be more people than you realise who are interested in hearing what you have to say.
And it won’t just be people who share your interest that will be interested. This may sound silly but… people are interested in what’s interesting. And the best (and easiest) way to make sure something is interesting is to know your subject. If I tried to write an e-letter about parrots, it wouldn’t be interesting – it would be dull (and most probably nonsense!) and not many people would read it. But if you really KNOW about parrots, what you write will be much more interesting. Your knowledge and passion will come across in your writing. It’s as simple as that and will engage your potential customers and aid your venture to make money online.
So, to summarise; When writing your e-letter, write about what you know (whatever it is). With that sorted, you now need to start getting people to read your e-letter…